Responsive low-down torque, thrilling mid-range, and a searing top end with a hair-raising soundtrack – the Daytona’s signature triple delivers the best of all worlds.
Clean lines, intuitive agility and focused sports handling meet thrilling triple-powered performance to deliver pure exhilaration and now with a £600 saving off the on the road price and free Triumph Shift Assist.

TERMS AND CONDITIONS
Offer valid on new Triumph Daytona 660 models ordered and registered between 01/01/2026 and 31/03/2026, or while stocks last. Up to £600 price or finance deposit contribution from Triumph Motorcycles UK Ltd applied to reduce the purchase price to £7,995. RRP previously £8,595. Available at participating UK authorised Triumph dealerships only. Subject to availability. Not redeemable for cash. On-the-road price shown includes VAT, delivery, registration, and license fees. Triumph Motorcycles UK Ltd reserves the right to amend or withdraw this offer at any time without prior notice and price may vary at dealerships.
Free Triumph Shift Assist can be used in addition to current offers, and is conditional on purchasing and registering a Triumph new model year Daytona 660, excluding special or limited editions, by 31.03.2026
With all offers, no cash, alternative accessories, goods or services are available.
Cobb & Jagger Limited (trading as Triumph West Yorkshire) are authorised and regulated by the Financial Conduct Authority for consumer credit (our FRN is 653777 register.fca.org.uk). As an FCA-regulated credit broker we can introduce you to a selected group of lenders (a list is available on request) who may be able to help you finance your purchase. This group of lenders provides us with a range of products which may be suitable for your purchase (subject to status) we will explain the key features of those products to you. We do not charge fees for our Consumer Credit services. We are very likely to receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.
Read our Initial Disclosure Document here